Strategy: Drake and Future‘s What a Time to Be Alive album/mixtape had so much buzz that fans were creating unaffiliated web sites with countdowns that led to nothing, all designed to capitalize on the feverish hype of the two hottest rappers in the game at the moment putting out a full-length joint project. A month later, Bono apologized, saying, “I had this beautiful idea and we got carried away with ourselves.” The release was certainly effective in terms of scale and revenue, but retailers - left in the dark as Apple flexed a five-week exclusive window - and fans were less than pleased. The unorthodox release made the album available to 500 million people worldwide for free, with Apple announcing that 81 million people “experienced” the album in its first month of availability. Strategy: Long associated with Apple’s iconic iPod ads in the mid-2000s, U2 partnered with the company to release Songs of Innocence directly to iPhone users’ iTunes libraries, with their single “The Miracle (Of Joey Ramone)” the soundtrack to a media campaign reportedly valued at $100 million. Beyonce debuted atop the Billboard 200 with 617,000 copies sold, despite the fact it had only been available for three days of the tracking week, and set in motion a trend that permeated release strategies ever since. Carter Show World Tour, no less - exclusively via the iTunes Store without even any indication she had been working on one at all. Conceived, recorded and filmed (individual videos for all 14 songs, as well as three additional videos, were made available upon release) in secret, Beyonce caught fans and the industry by surprise when she released the album - right in the middle of her Mrs. Strategy: When people talk about the “surprise album” release strategy these days, Beyonce’s self-titled fifth solo album is generally held up as the prototype.
Kelly, Linkin Park and Kanye West), selling 528,000 copies in its first week. 1 album on the Billboard 200 (including collaborative projects with R.
Regardless, when it became available for sale on July 7, fans still bought it in droves, and MCHG became Hov’s 13th No. Jay claimed that made MCHG a platinum album overnight, saying that Samsung purchased each copy for $5, and the RIAA agreed - but Billboard‘s charts department did not, arguing that sales count when people buy the albums, not corporations. Strategy: No stranger to changing the game, Jay Z partnered with Samsung in a deal worth a reported $20 million to release his 12th solo studio album on the 4th of July, delivering digital downloads to the first one million Samsung Galaxy phone owners who downloaded a custom app upon release.
Timberlake wasn’t the first to split albums in half, but his was a remarkably successful effort. Shortly afterward he announced the companion second side, released almost exactly six weeks later, with the double-packaged The 20/20 Experience – The Complete Experience arriving on the same day. 1 on the Billboard 200, selling 968,000 copies in its first week, the highest sales week of 2013.
Accordingly, the first of the two albums debuted at No. Strategy: It had been more than six years since Timberlake put out an album when he released lead single “Suit & Tie” featuring Jay Z in January of 2013, and after an extended and successful foray into acting, fans were ready for his return. From Beyonce to Frank Ocean, Breaking Down the Mechanics, and Politics, Behind Streaming ExclusivesĪlbum: The 20/20 Experience Pts.
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